The free KDP ISBN is fine if...
- You’ll only sell the print edition on Amazon
- You’re publishing a one-off or personal project
- Budget is very tight and every dollar goes to editing or cover
- You don’t mind “Independently published” as the imprint

KDP's free ISBN costs nothing but only works on Amazon and lists “Independently published” as your publisher. Buying your own ISBN costs $125 for one or $295 for ten, and lets you publish anywhere under your own name or imprint. Here's how to choose, and how many you actually need.


Use the free KDP ISBN only if your print book will be sold on Amazon alone. Buy your own ISBN from Bowker if you want your name or imprint shown as publisher, plan to use IngramSpark, bookstores, or libraries, or are publishing more than one book. Each print format needs its own ISBN; Kindle eBooks don't require one.
$0 · Amazon only · "Independently published"
$125 for 1 · $295 for 10
Paperback and hardcover each need one
ISBN optional
Side by side
Highlighted cells show the stronger option for each factor.
| Factor | Free KDP ISBN | Your own ISBN (Bowker) |
|---|---|---|
| Cost | Advantage. Free | $125 for 1 · $295 for 10 · $575 for 100 |
| Imprint shown on Amazon | "Independently published" | Advantage. Your name or imprint |
| Use outside Amazon | Not allowed | Advantage. Anywhere: IngramSpark, other distributors, direct sales |
| Bookstores & libraries | Limited | Advantage. Full access via wide distribution |
| Same ISBN on KDP + IngramSpark | No | Advantage. Yes |
| Control of ISBN record | Amazon | Advantage. You |
| Setup effort | Advantage. One click in KDP | Buy, then match imprint details exactly in KDP |
| Best for | Amazon-only, low-budget, test releases | Wide distribution, series, business books, imprints |
Free Tool
Select your formats and how many books you plan to publish.
Using Your Own ISBN
Your imprint is the publisher name readers and retailers see. It can be your own name or a brand name. Check that it isn’t already used by another publisher.
In the US, Bowker (MyIdentifiers) is the official ISBN agency. Buy a block that covers all your formats and future books.
Assign one ISBN per format and enter the title, author, and imprint in your Bowker account.
KDP checks your imprint against the ISBN agency record. The title, author name, and publisher must match exactly; even capitalization or a trailing space can cause an error that blocks publishing.
For the same edition, upload to IngramSpark with the same ISBN and metadata so your book appears consistently across retailers.
Paperback and hardcover each need their own ISBN.
Some resellers list themselves as publisher of record. In the US, buy directly from Bowker.
If a publishing service registers ISBNs in its name, it becomes your publisher of record.
Small differences between Bowker and KDP records block publishing. Copy details exactly.
One ISBN costs $125; ten cost $295. If you’ll need three or more, the 10-pack is cheaper.
An ISBN identifies an edition. It doesn’t register or protect your copyright.

Berg Publisher
We handle ISBN purchase and registration, imprint setup, KDP and IngramSpark metadata, and US copyright registration. Every ISBN is registered to you.

We register ISBNs to your imprint and set up KDP and IngramSpark correctly, so you never have to republish later.

We create books that connect with audiences. From the initial outline to publication and marketing, we support our clients throughout the entire process.