
Launch Strategy
Positioning, comparable titles, goals, budget, and a week-by-week plan.

We plan and run your book launch from 12 weeks out to 30 days after release: ARC reviews within Amazon's rules, pre-orders, a listing built to convert, launch-week ads, and outreach that puts your book in front of the right readers.


A book launch service plans and runs the promotion around your release so the book starts selling and keeps selling. It usually covers a launch timeline, Amazon listing optimization, an advance reader copy (ARC) program for early reviews, pre-orders, launch-week ads and promotions, media and podcast outreach, and post-launch reporting. Planning ideally starts about three months before release.
About 12 weeks before release
eBooks only, up to 1 year ahead
Allowed; can't require a review
Sales after launch week, not just day one

Positioning, comparable titles, goals, budget, and a week-by-week plan.

Description, categories, keywords, A+ content and Author Central page.

Reader recruitment, ARC delivery, and post-release review reminders within Amazon’s rules.

Amazon Sponsored Products set up against your break-even ACOS.
Amazon Ads for authors
Pitches to podcasts, blogs, and local media relevant to your topic or genre.

Launch emails, newsletter swaps, and paid promo placements where they fit.

A simple author site with book pages and newsletter signup.

Launch event, bookstore signing, or virtual launch support.

Sales, reviews, rank, ad results, and recommended next steps.
12–8 weeks before
8–2 weeks before
Launch week
Weeks 1–4 after
Enter your release date to get a dated launch checklist.
Pick a release date to see your launch timeline.
We won’t sell you a ranking screenshot. We plan for sales that continue after launch week.
No paid, swapped, or fake reviews. Your account and reputation stay safe.
Deliverables, timeline, and fee agreed in writing. Ad spend is paid directly by you.

Ideally about three months before release. That leaves time to finalize the cover and listing, recruit advance readers, set up pre-orders, and book podcast or media appearances.
You can give advance reader copies to readers who may review the book, but under Amazon's rules you cannot require a review or try to influence what reviewers say. Friends, relatives, and people with a financial interest in the book should not review it on Amazon.
No. KDP pre-orders are available for eBooks only, up to one year ahead. Print pre-orders are not supported on KDP; authors who want print pre-orders through other retailers often use IngramSpark with a future publication date.
You can't change your manuscript or book details in the 72 hours before release. If you miss the final upload deadline, the pre-order is canceled and you lose the ability to set up pre-orders for any book for one year. The same applies if you cancel, or delay more than once.
There's no fixed number, but having several genuine reviews in the first weeks makes shoppers and ads more likely to convert. A well-run ARC program is the most reliable way to get early reviews within Amazon's rules.
No. Rankings depend on your category, competition, and sales on any given day. We plan for sustained sales after launch rather than a single ranking screenshot.
A launch plan and timeline, Amazon listing optimization, an ARC reader campaign, pre-order setup, launch-week promotions and ads, outreach to podcasts, media and newsletters, and a post-launch report.
Yes. We can run a relaunch: refresh the listing and cover if needed, build reviews, and run a focused promotion window with ads and outreach.
Share your release date and goals. We'll send a launch plan and fixed quote within 24 hours.
Breaking Amazon's rules can get reviews removed or pre-order privileges suspended. We plan around them.

We create books that connect with audiences. From the initial outline to publication and marketing, we support our clients throughout the entire process.