8 Podcast Recommendations for Writers and Self-Publishers (2026 Edition)

By Berg Publisher15-Jul-2026
8 podcast recommendations for writers and self-publishers in 2026
Quick answer: The best podcasts for writers and self-publishers in 2026 are The Creative Penn, The Self Publishing Show, Novel Marketing, The Indy Author Podcast, Wish I'd Known Then… For Writers, SPA Girls, Self-Publishing with ALLi, and Writing Excuses. Together, they cover writing craft, indie publishing, book marketing strategy, and the business side of being an author — for free, on your commute.
At Berg Publishers, we spend our days helping authors edit, design, publish, and market their books. And one thing we tell almost every new client is this: the education you need is already sitting in your podcast app. You just have to know which shows are worth your limited listening hours and how to actually use what you hear.
That second part is what most "best podcast" lists skip entirely, so let's fix that.

Why Podcasts Are the Most Underrated Tool for Indie Authors

Books date quickly. Courses cost money. But podcasts give you real-time publishing industry insight — royalty changes on Audible, Amazon KDP updates, AI narration debates, and shifting book marketing tactics — often within days of it happening.
Here's what regular listening actually does for a self-published author:
  • Keeps you current on self-publishing platforms, distribution changes, and pricing trends
  • Shortens your learning curve by letting you borrow lessons from six- and seven-figure indie authors
  • Builds your "publishing vocabulary" so conversations with editors, cover designers, and formatters go smoother
  • Protects you from scams — a real problem in the author services world, and one reputable service shows call out often
  • Costs nothing except attention

The 8 Best Podcasts for Writers and Self-Publishers

Quick comparison table:
#PodcastHost(s)Best ForTypical Length
1The Creative PennJoanna PennAuthor business & industry trends60 min
2The Self Publishing ShowMark Dawson & James BlatchMarketing & advertising45–60 min
3Novel MarketingThomas Umstattd Jr.Practical book promotion20–30 min
4The Indy Author Podcast — Matty DalrympleMatty DalrympleCraft + publishing journey40 min
5Wish I'd Known Then…Jami Albright & Sara RosettLessons from working authors45 min
6SPA Girls PodcastFour NZ indie authorsGenre fiction & community40–50 min
7Self-Publishing with ALLiAlliance of Independent AuthorsEthics, news & author rights30 min
8Writing ExcusesBrandon Sanderson & co-hostsWriting craft in short bursts15–25 min

1. The Creative Penn Podcast — Joanna Penn

Running for well over a decade, this is the closest thing indie publishing has to an institution. Joanna Penn covers everything from manuscript development and book launches to licensing, direct sales, and AI in publishing. Her episodes open with industry news, which makes this the single best show for staying informed. Start here if you only subscribe to one.
Best episode type to try first: her solo "future of publishing" episodes.

2. The Self Publishing Show — Mark Dawson & James Blatch

If The Creative Penn is your strategy class, this is your marketing lab. Mark Dawson built his career on paid advertising for books, and the show digs deep into Facebook and Amazon ads, email list building, and author branding. Recent episodes have tackled Audible's changing royalty model and AI discoverability — topics that directly affect your income.

3. Novel Marketing — Thomas Umstattd Jr.

Short, focused, and refreshingly jargon-free. Each episode takes one book promotion problem — pricing, metadata, newsletters, and launch timing — and solves it in under half an hour. Perfect for authors who find marketing intimidating and want one actionable idea per episode, not a firehose.

4. The Indy Author Podcast — Matty Dalrymple

Matty interviews authors and publishing professionals with a rare balance: half craft, half career. With a backlist of well over a hundred evergreen episodes, this is a show you can binge by topic. Search the archive for whatever stage you're at: outlining, revising, querying editors, or going wide vs. exclusive. Visit theindyauthor.com for episodes and show notes.

5. Wish I'd Known Then… For Writers — Jami Albright & Sara Rosett

The premise is right there in the name: successful indie authors share the mistakes they'd undo. That framing makes it one of the most honest shows in the space. You'll hear real numbers, failed launches, and pivots — the stuff polished case studies leave out. Emotionally, it's also the best "you're not alone" listen on this list.

6. SPA Girls Podcast

Four New Zealand romance authors talking shop every week, with hundreds of episodes on everything from formatting in Vellum to reviving a dusty backlist. It's especially strong for genre fiction writers, and the group format means you get multiple perspectives on every question instead of one guru's opinion.

7. Self-Publishing with ALLi

Produced by the Alliance of Independent Authors, this show has a watchdog quality that the others don't. Alongside publishing advice, it reports on industry shake-ups, distributor closures, rights issues, platform policy changes, and maintains a strong ethical lens. If you're evaluating book publishing services and want to avoid predatory operators, this podcast will sharpen your radar fast.

8. Writing Excuses — Brandon Sanderson, Mary Robinette Kowal & Co.

The lone pure-craft pick, and deliberately so: great marketing can't save a weak book. Episodes run about fifteen minutes ("because you're in a hurry, and we're not that smart," as the hosts joke about their format) and dissect one storytelling element at a time. Ideal for warming up your writer's brain before a drafting session.

How to Actually Use These Podcasts (The Part Nobody Tells You)

Most listicles stop at recommendations. But passive listening changes nothing. Here's the system we suggest to authors we work with at Berg Publishers:

Match the Podcast to Your Publishing Stage

  • Still drafting? Writing Excuses + The Indy Author
  • Preparing to publish? The Creative Penn + Self-Publishing with ALLi
  • The book is live, and sales are flat: Novel Marketing + The Self Publishing Show
  • Building a long-term career? Wish I'd Known Then + SPA Girls

Use the One-Action Rule

After each episode, write down exactly one thing you'll implement within seven days — fix your categories, start a reader newsletter, test a new blurb. One action per episode beats fifty ideas in a notebook.

Search Archives Like a Library, Not a Feed

You don't need the newest episode; you need the relevant one. Search show archives for your current problem ("audiobook," "pre-order," "Amazon ads") and build a custom playlist for the week.

Know When to Stop DIY-ing

Podcasts will teach you what good editing, cover design, and distribution look like — and that knowledge is exactly what makes you a smart client. When you reach the limits of what you can do alone, a professional book publishing agency can handle production and strategy while you protect your writing time. That's the partnership model we've built Berg Publishers around: you stay the author; we handle the heavy lifting.

Final Thoughts

You could spend thousands on courses, or you could spend your next eight commutes with the eight shows above. Between Joanna Penn's big-picture thinking, Mark Dawson's marketing depth, and the hard-won honesty of shows like Wish I'd Known Then, you'll absorb a working education in modern publishing — one episode at a time.
And when you're ready to turn all that knowledge into a professionally published book, Berg Publishers is here to help you cross the finish line.

FAQs

1. What is the best podcast for first-time self-publishers?

Start with The Creative Penn. Joanna Penn explains the full journey of writing, editing, publishing, and marketing in beginner-friendly language, and her back catalog covers nearly every question a new indie author has.

2. Are podcasts enough to learn self-publishing, or do I need a course?

Podcasts can teach you 80% of what paid courses cover, especially industry trends and marketing fundamentals. Courses add structure, and professional publishing support adds execution, but podcasts are the smartest free starting point.

3. How often should writers listen to publishing podcasts?

Two to three episodes a week is plenty. More than that, and you risk "learning procrastination," consuming advice instead of writing. Pair every episode with one concrete action.

4. Which podcast is best for book marketing specifically?

The Self Publishing Show for paid advertising and launch strategy, and Novel Marketing for organic, low-budget promotion. Together, they cover both sides of modern book marketing.

5. Can podcasts help me avoid publishing scams?

Yes. Self-Publishing with ALLi regularly flags predatory companies and questionable contracts, and most shows on this list discuss red flags. As a rule, legitimate publishing partners are transparent about costs, rights, and royalties from the first conversation.

Author Bio:

Isabella Watson is a professional content specialist focused on book publishing and author services. She writes and reviews technical and informative content to help aspiring and seasoned authors navigate the professional publishing process. Her work focuses on quality, trust, and hassle-free creative writing.

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